Everyone knows that in SpainñThe Inditex Group is one of the great references in the world of fashion, with different firms that have the support of millions of Spanishñoles and people from other countriesíknow where it isáno present. Nevertheless, To the empire of Amancio Ortega, tough competitors have emerged, as is the case of Mulaya, the “zara chino”. what startedó his journey in theñO 2004 and what now, almost two défalls afterés, has meás of about thirty establishments spread throughout the geographyíto española.
Detrás de Mulaya it's found Lisa Bao, a fashion-addicted Chinese businesswoman who isá behind the ésuccess of the firm, that at first it was only focused on trying to focus its products on the más powerful within the economyía visitática. Nevertheless, with the passage of the toños, the firm has been changing its expansion strategyón and currently continuesúWith the opening of franchises and achieving a large number of benefits globally.
Although the owners of the firm are not particularly fond of Mulaya being referred to as the “chinese zara”, they want to put an end to the myth that clothes of oriental origin are of poor quality. Además, keep in mind that Mulaya It is a Spanish companyñwave that does not make purchases directly from china, Rather, it is in charge of supplying the garments to its stores from Chinese wholesalers that are located in the capital of Spain.ña, Madrid.
in addition, keep in mind that together with Lisa Bao is her husband, what is whoén is in charge of the interior architecture of its establishments and the furniture itself, something that is highly appreciated by all those who come to Mulaya, where is taken care of is theética to the mámaximum to try to generate an experience asás satisfactory possible for all your visitors.
In this sense, It's important to put attention on the average price of Mulaya garments is around 10 euros, and you can find garments of all kinds at a very low cost, which makes it a great rival for all low cost clothing chains.
word of mouth, key to your marketing strategy
Secondly, keep in mind that from Mulaya it is insisted that his garments that areán very well priced they are úlatest trends whose productionón concentrates on his majoríto in Italy and France, while only one 30% are made in china.
Your best publicity and the key in your marketing strategy is the mouth to mouth, but alsoéhas not been influenced by the fact that than thousands of influencers, bloggers and celebrities have spoken throughés of social networks and the internet of the úLast purchases made in this firm, making known así your products throughés from different fieldsñadvertising ace. This strategy has worked very well Mulaya, which has managed to achieve tremendous growth over the years úlast toños.
Constant growth
since it openedó his first store in Madrid in the añO 2022, Mulaya has not stopped growing to exceed thirty establishments, of whicháthem the great majoría are located in Madrid, although alsoéIt should not be taken into account that it has been expandingétraveling through different points of the geographyíto española. Nevertheless, aún there are many Spanish territoriesñole that yearsíeven being able to enjoy one of these establishments to be able to buy clothes at a good price.
Mulaya online store
How can it be otherwise?, just like any other big chain store today, Mulaya has its own páweb page from which you can place orders for any of its products, including both artínew collection assesón as others that are in promotionón u offer, to be able to adapt toí to the tastes and needs of each person.
Nevertheless, Contrary to what happens with the new collections of well-known firms from large clothing groups in Spain.ña, in the case of Mulaya we find that it has garments and artíbutts at very reasonable prices even when they are receivedén arrived at your store.
IN su colección you can find all kinds of garments, ranging from the usual jackets, blazers, dresses, monkeys, knitted clothes, tops, shirts, blouses, Tshirts, sweatshirts, pants, shorts, skirts, kimonos, vests, and swimwearñO, without forgetting the clothes básica, even other accessories, between the cuáwe found them bisutería, handbags, belts, caps, hats and glasses; and how could it be otherwise, an interesting collectionón of shoes with different proposals with which to satisfy the needs of all its clients.
In the case of Mulaya, we find a store that is centered on the púfemale war, and in which we can access your Special Prices which consist of significant discounts that makes it a great opportunity to get hold of many of their clothing items at lower prices.ás adjusted than with those that were originally released.
In any case, it is a reality that ifáAre you thinking of renovating your wardrobe?, Mulaya should be one of the options to consider, since this signature of origin like thisático but which began in Spainñat the beginning of the century, it's a great optionón to be able to acquire new garments and create all kinds of looks at much lower prices.ás tight than chains like Zara, one of the main brands of the Inditex group.
In fact, If we compare similar looks between Zara and Mulaya, the price differences can be found in the looks más básicos from about 30 euros, so it represents an interesting saving to take into account for garments that, far from what you can think, These are good quality garments., and that it should be removed from the myth of the poor quality of Chinese clothing, since in its greatería is made in Europe.
