Ecommerce trends at a global level during the 2016, point to solid growth, although alsoéIt is important to note that not all regions areán experiencing these same tendencies.
Ecommerce móvile in america
The e-commerceóunique in the United States a través of the devices móvile represents the 22% of all Ecommerce sales in that countryís. This results in a billón of online retail transactions. The devices móvile then, are used more and more frequently to carry out an investigationón start, check availability and see if there is a place near where the user resides to complete the purchase.
RáI ask for growth of Ecommerce in México
this tooén is another of the e-commerce trendsóimportant worldwide. In fact, la ráask for growth rate in México del Ecommerce, is very impressive when compared to the data from the 2015 (30%) and the 2014 (32%). Nevertheless, not so impressive when you enter the realm of transactions, since you are úthey only represent the 1.5% of all retail customers in the país. Already in the 2013, an investigationón by ComScore identifyó two fundamental aspects in online shopping: he sentó free and the variety in terms of payment options. was foundó that he 53% of shoppers said they only bought más products in order to qualify for shippingó free, while the rootóThe main reason a purchase was abandoned was the lack of the optionódesired payment number.
Canadaá is the one that más grows
Canadaá has a higher growth rate of e-commerceónico (17%), in comparisonón with the United States and the United Kingdom, both with 14%, ademáI know your Ecommerce market has a penetrationóaround the 70%. Not only that, the trend is expected to continue for several toñm axisás. SpaghettiéIt must not be said that in this countryíIt's like in the United States, isán using large numbers of m devicesóvile to shop and investigate. But the expectation of a repertoire of múmultiple channels más flexible, indicates that retailers mustán be más sensitive in order to retain your current customer base.
Ecommerce in Europe
Ecommerce and penetrationóNo Internet in Europe, has experienced significant growth since the beginning of theñO 2000, when the noúnumber of Internet users reached up to 275%. In the United Kingdom, online sales currently represent the 20% of all sales, while in France and Germany something similar happens. The spiesñoles and the germans put r payments firstápidos máI know anything. Usually, Europeans like the idea of shopping online and then going back to the fíphysical or even see a product in a real store and then buy it on the Internet.
Ecommerce in Asia
Regarding the Ecommerce in Asia, a certain segmentation is requiredón to be able to understand what happens in the different markets. For instance, in China, despite the fact that the Chinese buyer is not buying much during the yearñO, más of the 35% hairá at least one online purchase in the añO. this quizáIt seems very little, however, it must be considered that in China there are moreás de 400 millions of shoppers in theínea, más double that in the United States.
For his part, in India, notwithstanding the permanent desafíabout de la penetrationóno internet in homes, currently, the 9% of the populationón buy in línea. Therefore no one is surprised that the 40% of all online transactions are made throughéphone numberéphone mówill. In fact, This rate is very similar to that of China, which is 50%.
In the case of Japanón, the consumers of that countryís, to a large extent they still depend on the computer to carry out their online purchases. It is interesting to mention that even though más of the 69% of the populationón, has a phoneésmart phone, úonly the 23% of online shoppers use it to make their purchases.
Principal fruitáecommerce asses
Some obstacles have been observedáasses in the way of many paíregarding the issue of the growth of electronic commerceónico. Paíyou are like South Korea, who had a ecommerce growth nás slow in comparisonówith other parentsíses. Nonetheless, it's byeís remains as líright in terms of participationón online and has a solid infrastructure in téfinancial terms and logística. The cases más are worrying in Brazil and Argentina, Ecommerce growth does not end up taking off, mainly due to infrastructure problems in Brazil and harsh government regulations in Argentina.
All of this can be a determining factor in preventing the growth of electronic commerce.ósolid and stable sole.
