China is a paíyes it has a populationón dear in más de 1.300 millions of people, so it's not extrañmake it one of the main economicíace in the world. The interesting thing about it is that today there are 564 million users on the Internet and has a growth rate of 4 million new users every month. This means that electronic commerceóunique in that countryíIt is undoubtedly something very important, which is precisely what we want to talk to you about below.ón.
¿Cuál is the engine of búsqueda más used in China?
Contrary to what many might think, the b engineúsqueda más used in China is not Google. In this país the search engineás used is Baidu, an engine of búsearch that belongs to a companyñíBeijing-based web services company.
Baidu has a market share percentage of 71.76%, with which he completely dominates the búqueries among Chinese users. It is followed very far by a seeker named 360, which has a market share of 10.69%. afterés the b engine appearsúsqueda Sogou, which has a market share of 7.92% and up to fourth positionóWe don't have Google, with a market share of only 5.07%. In the fifth and sixth positionóSoso and Bing meet, with a market share of 3.73% and 0.52% respectively.
Number of online shoppers in China between 2016 and 2020
This is a very relevant fact about the e-commerceóunique in china, that allows us to see the sustained growth that this country has experiencedís over six toños. In the AñO 2016, in Chinaía 178.4 millions of online shoppers; for him 2017, this figure increasedó until the 219.8 millions of shoppers in theínea, While in the 2018 the number of people who bought online roseó a 270.9 millions. The upward trend continued and in the 2019 ya había 322.1 millions of online shoppers, while for him 2020 this figure was 374.9 million buyers. Finally, during this month of October 2020 that is not over yet, it is calculated that there 423.4 millions of people who areán shopping on the Internet.
B2C Ecommerce sales in China between 2015 and 2020
Regarding the B2C Ecommerce sales, that is to say, from business to consumer, during that same period of 2015 al 2016, a significant increase is also observed. During the 2015, sales in China for this type of electronic commerceóonly were from 55.37 trillion dóhomes; for him 2016, this figure doubledó, reaching the 107.48 trillion dólares in sales. At 2017 sales were recorded for 177.40 trillion dóhomes, while for him 2018 the 284.84 trillion dólares in sales. The growth trend continued in the 2019 con 372.73 trillion, as far as the 2020, they have had 457.60 trillion sales.
Relevant data on penetrationón of Ecommerce in China
At 2015, the 23% of the populationóurban n in China, realizedó online shopping, percentage that increasedó about double in the 2019, con 44%. In fact, at 2019, el Ecommerce representó the 7.4% of total sales value in China. Even more relevant is cóhow e-commerce comparesóunique in china, with other regions of the world, such as the United States. While in china, the cost of shippingó of a product that weighs 1 kg is 1 dólar, in United States, that same product, with that same weight, has a shipping costó from 6 dóhomes.
An aspect that tells us about the culture of online shopper in China It has to do with the 40% of online shoppers, read and publish reviews or reviews of the products, what represents máIt's twice the amount in the United States. Además, in China, the online shopping event más important thing is called Bachelor's Day and is held every 11 of November.
¿Cuál is the méall online payment máIt's popular in China?
As regards the méall online payments más used in China, the más popular of all is Alipay, with a 47%. afterés comes Templay with a 21%, bank transfer with a 11%, 99Bill con 6%, China PNR con 6%, Yeepay with 4% and 0 others with a 5%.
¿Whoén dominates Ecommerce in China?
Regarding the sites Ecommerce más popular in China, the one who remains as heíder is the online store Tmall.com, that has a 39.9%; afterés follow 360Buy.com, which in this case reaches a 14.7%, Suning.com with 2.4%, Amazon.cn with 2.2% and Dangdang.com with 1.6%, They are the Ecommerce where más is bought.
¿Whyé onceóChinese people don't buy online?
There are several reasons why Chinese shop online, the first of her with a 28% it has to do with that they can buy at any time. The second rootón with a 25% is related to low prices, convenience with 18% and the ease of comparing product prices with 7%, They are alsoén reasons that Chinese buyers take into account. Other important reasons include, más options to choose from, envíus for free, informationódetailed number of products, así how easy it is to find a favorite brand.
