In accordance with eMarketer, a companyñíthe investigationóindependent market no., total retail sales in China during the 2015 were from 4.227 trillion dóhomes, of which 634 trillion dólares corresponded to electronic commerceónico. These data have positioned China as the king of Ecommerce worldwide, however many stillíthey wonder whaté it was what this guy didís to reach this value atípico.
The first thing to know and understand about e-commerceóunique to China is its special degree of centralizationón. That is to say, unlike what happens with the United States, where major retailers operate their e-commerce sitesónico independently, the biggestífrom the big retailers in China and even the small onesños, they operate as shop windows. In fact, más of the 75% of electronic commerceóunique from china, is processed throughéAlibaba's, including Tmall and its sister site Taobao.
China leader Ecommerce market in the world
This is in contrast to Amazon, what úonly held a stakeón beloved of 26% of the Ecommerce market in the United States, themselvesún the investigationóat eMarketer. Another relevant thing that we should mention has to do with the Alibaba domain, which means that shopping with a new e-commerce retailerónico, It's as easy as shopping with an established retailer for many años.
onceón part of this is that consumers areán using a úsingle Tmall account regardless of the online store where they buy.
This is of course a big difference when compared to the major retailers in the United States and where shopping on ten different ecommerce sites means you must have ten different accounts and ten loginsóno different. Not only that, spaghettiéWell, there are different verification proceduresón and purchase processes.
In China, shoppers have a single account and the same user interface to pay for their purchases in any of the thousands of online stores available.
It can be said that Ecommerce retailers in China, they sacrifice a bit of ability to personalize their own shopping experience, with the advantage of ensuringáIt's e-commerceóunique in total for the entire ecosystem. AdemáAlibaba's, one of the big retailers is JD.com, which in this case operates in a direct sales model as in the case of Amazon, very despite the fact that it has a market platform that competes directly with Tmall.
However, esta centralizationón has allowed to have several additional benefits, in particular the ability to “bake” advertisements in e-commerceónico, social media and televisionón online. Even at a level unprecedented in other major markets. The truth is that making a purchase in its entirety within an ad or through a text, a través of an image or through a video, all this is likeún in China's Ecommerce. In other words, retailers in China have the ability to generate sales without consumers beingén visiting your online stores or dedicated commerce applications all the time.
What is a fact is that when the entire digital universe is a store, no doubt they have a lot of purchases. La extensionón of this shopping everywhere model is alsoén the strength of trade mówill, which in this case is where buyers always have a purchase one touch away. Suffice it to say that in China, sales from the móvile accounted for almost 50]% of all e-commerce salesóunique during the 2015, Compared to him 22% that was held in the United States.
The éChina's success in Ecommerce from the móvile may be because más people in that país, Eastán accessing the Internet throughés of your devices móvillages in comparisonón with buyers in the United States.
Another revulsive in the China's ecommerce is the fact that online stores can be the úonly places where buyers, outside the big cities, can buy certain non-Chinese brand products. For Chinese buyers in second and third tier cities, This is not the case. Online stores are the únothing generalón in town to shop for those necessities western shoppers take for granted.
However, China tooén has stood out for offering an envió of products which is much moreáIt's cheap than what is offered in western markets. Even, the cost of shippingó of products is so cheap, that there is an e-commerce marketóunique for the purchase of artílow-cost items that really have no competition with other economiesías.
That is to say, a person can request a product and it will beá delivered within an hour for a shipping priceó much very low or even noúno cost.
